Former President Trump seems to have found a way to counter Vice President Harris's rising popularity: more visibility. Trump plans to hold a press conference at his Bedminster, N.J., property on Thursday, just days after engaging in a two-hour conversation with Tesla founder Elon Musk on X, a social media platform. Recently, he has been very active, holding press conferences, appearing on TV shows, and participating in rallies in North Carolina and Pennsylvania.
Trump's approach is to dominate the media landscape, positioning himself as the primary voice of his campaign, despite advisers urging him to be more focused and strategic in his criticism of Harris. This tactic is reminiscent of his 2016 strategy when he claimed, "I alone can fix it," and his constant presence during the 2020 pandemic.
Sarah Matthews, a former Trump press aide, noted that Trump believes he is his own best spokesperson, but this approach could backfire as he struggles to stay on message. His increased activity comes as Harris has gained ground in the polls, even overtaking Trump in key battleground states.
Harris's recent surge has prompted Trump to take more aggressive steps to regain attention, attending various events, giving interviews, and holding press conferences. However, he has struggled to maintain a consistent and effective message against Harris, often resorting to personal attacks and criticisms that some see as ineffective.
Despite these challenges, Trump's team is determined to keep him in the spotlight, using every opportunity to highlight the policy differences between Trump and Harris. Allies like Peter Navarro and Kellyanne Conway have publicly advised Trump to focus more on policy contrasts rather than personal insults. Chris LaCivita, a key campaign strategist, emphasized the importance of keeping Trump visible and on the offensive as Election Day approaches.
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